The article from Hotel and Motel Management magazine is an article about our very own professors tech room at the Courtyard by Marriott at University of Delaware.
Article:
It highlights the new technology that they have placed into single guest room in the hotel. Almost like a hotel of the future. The room was inspired by the Guest room 2010 project and has looked to take it to the next level and actually operationalised it to get guest feedback.
Interesting discussion today about this. In theory it all seems great.
There is certainly some items in here that could add value to hotel rooms. However i think it is highly unlikely that hotels will ever implement all of this.
The ROI clearly does not make sense on this. How will this allow us to drive rate and occupancy premium by having this technology.
If it works so well, why have has the rest of the hotel not been slated to be changed over.
In the world of green, surely this room uses more energy than a normal room.
A great marketing gimmic for the university but in the real world. Unlikely.
1 comment:
I agree that the concept is difficult to 'sell' in its current format- however the goal is to 'roadtest' the technology, and obtain the VOC.
For any technology implementation- you need to be able to demonstrate a. that the guests WANT to use it, b. that it's easy to adopt; c. that the cost of implementation ( tacit or implicit) is rurnable in some value in the future.
However- I think I need Clocky tomorrow :-)
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